17 Mar 2026
New Dunlop tire… Laufen launches new summer tire… Conti EV tire supply… Nexen / Kia... Enliten on Indycar…
Dunlop has launched a new premium summer tire for passenger cars and SUVs, marking its first product developed under Sumitomo Rubber Industries (SRI) since the 2025 acquisition of brand rights. Read more…
Laufenn, a Hankook brand, has introduced its ‘S Fit 2’ summer tire for the European market, marking the brand’s first entry into OE supply with European car makers. The tire achieves an EU wet grip rating of A in nearly 90% of sizes, supported by a high-silica compound and “four generously sized linear grooves.” It delivers a 16% shorter braking distance than its predecessor and features a new polymer generation which improves mileage by 15%. The tire also targets lower rolling resistance (B–C rating) to improve fuel efficiency.
Continental has announced that it supplied OE tires to ‘all 10 highest-volume electric vehicle manufacturers’ in the EMEA region in 2025, with 17 of the top 20 globally using its products. The company highlighted its focus on “low rolling resistance, quiet rolling noise and high load capacity,” key requirements for EVs.
Continental has been selected as an OE tire supplier for the new Smart #5 electric SUV, fitting the vehicle with its EcoContact 7 summer tire. The tire features ‘aerodimple structure’ a sidewall technology inspired by the surface of a golf ball, which reduces air turbulence around the wheel and improves aerodynamic efficiency. Newly developed materials in the carcass, inner liner and sidewall also lower internal friction and rolling resistance. The tire incorporates a silent-pattern tread design tuned to reduce rolling noise at urban driving speeds of around 50 km/h, according to Continental.
Nexen Tire will supply OE tires for the new Kia Seltos SUV in Korea, including its N’Priz S all-season tire and N’Fera AU7 premium comfort model. The N’Priz S tire features an optimised tread block design to improve mileage and ride comfort while enhancing snow traction for four-season driving conditions. For higher-spec models, Nexen supplies the N’Fera AU7, which incorporates the company’s ‘noise reduction system’. The technology reduces interior cabin noise by absorbing resonance inside the tire cavity, with internal testing showing around a 10% reduction in driving noise compared with conventional designs.
Firestone Racing has introduced Bridgestone's Enliten technology into Firehawk race tires used in the 2026 Indycar season, incorporating renewable and recycled materials while maintaining motorsport performance. Key materials include renewable soybean oil to replace petroleum-based processing oils in the compound, recycled steel for bead wire reinforcement and recycled carbon black recovered from end-of-life tires.
YRC has begun supplying its BluEarth-Van RY55 tire as OE to Daihatsu Motor Co. for use on the car maker’s new commercial-use mini-BEV ‘e-Hijet Cargo and e-Atrai. The tires, YRC said, are engineered to handle the higher loads associated with battery packs. They also feature a compound designed to improve both rolling resistance and wear resistance, while tread rubber thickness and profile have been optimised to maintain wet grip and ride comfort.
YRC has begun supplying its BluEarth-XT AE61 tires as OE for GAC Trumpchi’s new M8 plug-in hybrid minivan model. The tire incorporates YRC’s BluEarth materials and design technologies and features an asymmetric tread pattern combined with a high-rigidity profile intended to reduce vehicle sway and uneven wear associated with vehicles with a higher centre of gravity. The design, said YRC, aims to deliver a combination of safety, ride comfort and environmental performance while supporting the efficiency requirements of electrified powertrains.
BMW has selected Nexen Tire's premium sport performance tire the N’Fera Sport as OE for its new iX3 vehicle model. The tire is claimed to provide "excellent" dry, wet and handling performance partly due to the enhance grip and braking performance provided by the new tread compound. Meanwhile, the sidewall reinforcements "maximise stability at high speeds, delivering outstanding handling and stability during cornering."
Falken Tyre Europe GmbH has officially changed its name to Dunlop Tyre Europe GmbH, the company has announced. The move is aligned with parent Sumitomo Rubber Industries' previously announced strategy to incorporate and leverage the Dunlop brand. Read more
Giti Tire on 20 Feb announced a new winter tire lineup based on its AdvanZtech platform and ‘ice surface adhesion technology 3.0’. The range includes the Winter Comfort WT26 and Winter Control WT80. The WT26 employs a sponge rubber compound that rapidly absorbs water film on icy surfaces, as well as snow-breaking grooves and high-density sipes to provide stable grip on ice and snow while reducing road noise. The WT80’s 'bionic' tread pattern and densely arranged sipes create a “brush effect” on ice, improving braking and steering response.
JK Tyre on 14 Feb launched a new premium farm tire, the Shresth Plus developed modern farming, where “higher horsepower tractors, longer working hours, and varied soil conditions demand tires that deliver consistent performance.” With high non-skid depth, broader lug design, and optimised land distribution, the tire offers better traction, longer mileage, and improved roadability. It is also designed to provide enhanced protection, higher load-carrying capacity, and greater resistance to sidewall damage.
In January 2026, Sailun Group officially unveiled its new-generation commercial vehicle tires in China. The product range covers six key series: the premium MAXAM line, EV-specific tires for electric trucks and buses, advanced heavy-duty tubed tire products, the SR135 series for medium-to-long-haul general cargo, the SR195 metric tire series for car carriers, and the SR330 metric tire series for heavy haulage. The tires are built on Sailun’s independently developed third-generation technology platform, which combines innovations in new materials, new technologies and advanced ‘craftsmanship’.
Farm and agriculture machinery major John Deere has awarded the Guizhou Tire its ‘achieving excellence partner supplier’ during its China supplier conference 2026. This marks the fourth consecutive year of the award for the Chinese tire supplier, said Guizhou 2 Feb.
Falken Tyre Europe has expanded its 2026 summer tire range, adding new sizes and fitments in response to “surging demand” in European SUV and EV segments. The updated line-up, said Falken, reflects a shift in the European market toward larger rim diameters and higher load ratings, driven by SUV sales and the characteristics of EV powertrains. “Consumer demand for EVs and SUVs is reshaping Europe’s automotive landscape,” product manager Marcus Schulz commented in an 18 Feb release. Read more
Bridgestone has introduced the Blizzak IcePeak, a new flagship winter tire featuring Enliten technology and dual 3-Peak Mountain Snowflake and Ice Grip certifications. The tire combines ‘optimised winter compounds, a redesigned tread pattern and Bridgestone’s MultiCell technology to improve ice braking, and snow traction,’ the group said. The tire replaces two existing Blizzak models and is positioned as a single winter solution.
Pirelli has introduced the third generation of its Scorpion summer tire for SUVs, featuring a new tread compound, reinforced structure and optimised profile. The tire is claimed to deliver improvements in dry and wet safety, mileage, acoustic comfort and rolling resistance compared to its predecessors. The tire was engineered using virtual development technology and mileage-prediction tools to balance durability and efficiency for heavier, high-centre-of-gravity vehicles. It also features materials and design solutions derived from Pirelli’s latest Cinturato generation.
Falken has been selected to supply all-season and winter tires for the Volkswagen Tiguan, with factory fitments based on its Euroall Season AS220, Euroall Season AS220 Pro and Eurowinter HS02 Pro products. The tires use Sumitomo Rubber’s 4D Nano Design technology to improve wet grip, fuel efficiency and service life through optimised rubber compounds, tread geometries and aerodynamic sidewall design.
Apollo Tyres has launched a new truck-bus bias (TBB) tire range aimed at improving durability, mileage and total cost of operations. Developed through collaboration between its global R&D and manufacturing teams, the tire range features advances in tread design, rubber compound formulation and carcass construction and enhances cut-and-chip resistance, casing durability, load-carrying capability.
Continental will fit the new Audi A6 with its summer tires as standard. Audi has approved two options for its premium mid-size model: the high-performance SportContact 7 and the efficiency-focused EcoContact 6 Q. The SportContact 7 is designed for particularly sporty, precise handling. Its rubber compound and tread pattern are optimised for high grip and short braking distances on both dry and wet roads. The EcoContact 6 Q is focused on “efficiency, durability and comfort.” A special rubber compound and optimised tread pattern “significantly reduce rolling resistance and noise.” This not only lowers energy consumption and extends range but also enhances ride comfort.
Nova Motorsport has extended and expanded its long-term tire supply partnership with historic motorsport organiser Peter Auto. Under the deal, Nova Motorsport will continue supplying Avon Motorsport tires to sporting events, with trackside service delivered via Peter Auto’s exclusive provider, Sodipneu. The deal confirms continued supply of Avon Motorsport tires to Group C racing, Classic Endurance Racing 1 and 2, and the 2.0L Cup, while adding the Sixties’ Endurance series to the agreement. The expanded scope includes events such as the HSR Daytona Classic 24 Hour, aligning with Nova Motorsport’s growth strategy in North America.
Nexen Tire said it is supplying OE tires for KG Mobility’s Musso pickup truck, providing the N’Priz RH7 and Roadian HTX RH5 models. The tires were developed to support heavy payloads of up to 700kg and to deliver stability, durability and comfort across on- and off-road conditions. Nexen added that the OE supply forms part of its strategy to expand in the SUV and pickup segment, where it already supplies models including the Jeep Wrangler, Jeep Gladiator and Kia Tasman.
Pirelli has reported 2025 as a “record year” for innovation, with awards won in tests and the recognition for its cyber tire technology, by independent bodies and magazines. (Read more)
UK-headquartered Nova Motorsport has been named as official motorsport tire partner for Caterham Motorsport in a landmark multi-year agreement. The partnership formally transfers the long-standing association between Caterham and Avon Motorsport to the new Nova Motorsport brand, which now produces the former Avon Motorsport tires under licence. Nova Motorsport will supply tires across four official Caterham Motorsport Championships as part of the deal.
Nexen Tire has begun supplying OE tires for Hyundai Motor’s new electric SUV, the Elexio, developed for the Chinese market. The model will be fitted with Nexen’s N’Fera Supreme S and N’Fera Primus QX EV tires. The Elexio is the first dedicated electric vehicle produced by Beijing Hyundai. Nexen said the OE supply supports its efforts to expand its presence in China’s growing electric vehicle market.
YRC has announced a series of OE awards over the recent weeks. The tire maker is supplying Advan V61 tires as OE for Toyota’s new hybrid RAV4, launched globally in December 2025. The tires are fitted on the Z and Adventure variants of the model. The tire maker is also supplying Advan Sport ZPS run-flat tires as OE for Toyota’s new GR Yaris in the Middle East. Separetely, YRC said it had gain OE approval for its BluEarth-Es ES32 tires for Suzuki’s Wagon R mini-vehicle in Japan.
SRI has begun supplying its Dunlop e. Sport Maxx and SP Sport Maxx 060 tires as OE for Toyota Motor’s newly launched sixth-generation RAV4 in Japan, which went on sale in December last year. The e. Sport Maxx (235/60R18 103H) is standard on the Z grade, while the SP Sport Maxx 060 (235/50R20 104V XL) is offered as an option, with GR Sport fitments scheduled within 2025. The tires were developed to deliver improved noise reduction through optimised tread patterns and a newly developed compound balancing fuel efficiency and wet performance, with the e. Sport Maxx also featuring Dunlop’s Nano Black sidewall branding.
YRC has begun full-scale commercial deployment of a tire solution service for the Okito Transportation Business Cooperative Association in Okinawa, combining valve-mounted tire pressure and temperature sensors with a cloud-based tire management system (TMS). Launched following field trials that began in May 2022, the system supports real-time monitoring, reduces pre-shift inspection workloads, enables early fault detection, and improves centralised fleet management. Taxi operators can therefore enhance safety, reduce operating costs, lower CO2 emissions, and improve overall operational efficiency.
YRC is supplying its Geolandar X-CV tires as OE for the partially redesigned Lexus RZ battery-electric SUV launched in North America in November last year, while continuing to supply Advan V61 tires for the Japan-market model. The Geolandar X-CV is an M+S-rated highway terrain tire developed to balance safety, comfort, and efficiency, and carries Yokohama’s “E+” mark indicating EV-specific performance attributes, with development supported by the company’s AI-based HAICoLab framework.
Nokian Tyres’ factory in Oradea, Romania, produced its one millionth tire of 2025 on 20 Dec, meeting its full-year production target less than two years after the facility’s inauguration in Sept 2024. The plant, which began deliveries in March 2025, manufactures passenger car tires for Europe and is the world’s first full-scale zero-CO2-emissions tire factory. Once fully ramped-up by end-2027, the factory is expected to account for around 40% of Nokian Tyres’ total production capacity.
GRI’s Ultimate Green XT tire has won ‘sustainable product of the year’ and received ‘highly commended’ recognition for innovative product of the year at the Automechanika Dubai Awards. The tire also won the “best innovation in sustainability” award at ProMat 2025 in Chicago. The tire, distinguished by its green colour, incorporates environmentally friendly materials and production practices aimed at reducing environmental impact while maintaining performance, reinforcing GRI’s growing global profile in sustainability-focused tire innovation.
Bridgestone Americas has recalled over 1,700 Firestone Destination LE3 all-season replacement tires in the US due to a manufacturing defect that could lead to belt separations and increase the risk of a crash. The recall affects tires in size 265/70R17, produced between 26 Oct and 8 Nov at Bridgestone’s plant in Wilson, North Carolina, according to NHTSA. The agency said around 50% of the affected tires may have a belt edge insert that is out of position, potentially reducing durability and leading to belt edge separation. This could also expose the belt edge insert to environmental conditions, resulting in circumferential cracking.
UK distributor Redpath Tyres has switched the majority of its service-van fleet to Michelin Agilis CrossClimate all-season tires, citing traction performance and durability. The Scotland-based company, which operates 13 sites across Scotland and northern England, has fitted the tires on around 90% of its 48-vehicle van fleet, primarily Mercedes-Benz Sprinters and MAN TGEs. Redpath Tyres said its vans typically cover 45,000–50,000 miles per year, with one vehicle reportedly achieving 61,000 miles on a single set of Agilis CrossClimate tires.
Pirelli P Zero tires have been approved as OE fitment on the latest Porsche 911 GT3 model. The P Zero R and the P Zero Trofeo RS are two new tires “tailor-made” for the car to meet its specific needs. (Read more)
JK Tyre has started the commercial production of the ‘UX Royale Green’ passenger car tires using ISCC+ certified raw materials at its Chennai tire plant. Developed in April 2023, the tire is “India’s first” passenger car tire, linked to 80% bio, bio-circular and circular materials, according to JK Tyre.
Sumitomo Rubber Industries will exhibit its proprietary sensing technology, "sensing core," at the Las Vegas CES2026 show to be held 6-9 Jan 2026. The technology, SRI said, supports the safety of a mobility society and is “increasingly being put to practical use”. The company will also introduce its ‘future-themed’ autonomous driving concepts as well as its current AI initiatives as a technology platform, mainly centred around AI technology and fleet services.
Pt. Multistrada Arah Sarana is recalling 82,964 Achilles ATR Sport 2 tires in sizes 245/50ZR20, 245/45R17, 225/55ZR18, 295/25ZR21 and 205/45ZR17 as Tire Identification Numbers are “too long and cannot be registered,” according to NHTSA. The defect means the products fail to comply with 49 CFR 574 and could prevent owners from receiving future recall notices, increasing the risk of continued use of a recalled tire.
Renault has approved Continental’s EcoContact 7 in 16- and 18-inch sizes as factory fitment for the new Clio, with the tire achieving top EU-label ratings for fuel efficiency and rolling noise. The model uses “a new rubber compound” and Smart Energy Casing, which Continental said reduces internal friction and rolling resistance through redesigned carcass, liner and sidewall materials. In addition, the tire’s aerodynamically optimised sidewall featuring an “aerodimple” pattern cuts air turbulence behind tires to enhance efficiency. A “Silent Pattern” tread design, with optimised block spacing and angles, further reduces noise in low-speed urban driving.
Yokohama Rubber has begun supplying its BluEarth-FE AE30 as OE for the new Nissan Roox, with select grades fitted with 155/65R14 75S tires. The model forms part of the BluEarth fuel-efficient line, designed around the brand’s “environmentally, human and socially friendly” concept, offering improved fuel economy alongside balanced performance in quietness, comfort and longevity. The Roox features advanced safety systems such as the Intelligent Around View Monitor, and the AE30 is positioned as Yokohama’s core high-efficiency tire for compact gasoline, hybrid and EV models.
Bridgestone will launch two new Potenza passenger car tires, RE-71RZ and Adrenalin RE005, initially for the Japanese domestic market next February. The RE-71R’s key features include “excellent” dry grip, responsive handling, improved wet performance, and enhanced wear resistance providing sustained high performance. Enhanced grip, on both dry and wet surfaces, was linked to a new rubber compound developed using Bridgestone’s NanoPro-Tech technology for optimising silica/polymer blends. Meanwhile, the Adrenalin RE005 “achieves an optimal balance of driving performance and fuel efficiency at a high level, providing enjoyable driving for daily use.”
Hyundai’s new all-electric Ioniq 9 will be equipped with Continental’s PremiumContact C tire, approved in size 285/45 R21 113 V XL FR for factory fitment, Conti said 21 Nov. The German supplier said the tire was engineered for large SUVs and EVs and features a “robust design” to support load capacity, as well as an adaptive tread pattern for handling on wet and dry surfaces. Read more
JK Tyre has launched “India’s first embedded smart tires” for the passenger car segment, employing in-tire sensors to monitor key operating parameters in real-time. The system, designed and developed in-house and manufactured at the company’s Banmore plant in Madhya Pradesh, embeds sensors within the tire structure to track pressure, temperature and potential air leaks. Read more
Yokohama Rubber has gained ‘afterparts’ approval in Europe for its Advan Winter V907 UHP winter tire on Mercedes-Benz E-Class models, including the Mercedes-AMG E 53 Hybrid 4MATIC+. The tires are being sold mainly through Mercedes-Benz dealerships in Europe. Read more
Pirelli has supplied the McLaren W1 with three “bespoke tire” types – P Zero R, P Zero Trofeo RS and P Zero Winter 2 – each with over 50% bio-based and recycled materials, independently verified under ISO 14021. Developed jointly with McLaren, the tires are designed to support the W1’s hybrid powertrain output of up to 1,275PS and high-load aerodynamic performance. Production will take place at Pirelli’s Settimo Torinese, Italy plant.
Yokohama Rubber is supplying Advan Sport V107 tires as OE for the BMW i3 in China and other markets, in 19-inch (225/45R19 front, 245/40R19 rear) and 18-inch (225/50R18 front, 245/45R18 rear) fitments. The tires incorporate “a bespoke compound”, adjusted groove area and reinforced structure for dry performance, wear resistance and steering stability, and carry the EU label’s top grade for rolling resistance.
Hankook said 5 Nov that it is supplying its Ventus evo SUV as OE for VW’s Tiguan and Tayron models, in six sizes ranging from 17-20”. Features include ‘balanced’ handling, low noise level and a material mix tailored for high mileage, handling and safety. Development work took place at the Hankook Technology Center in Hanover, Germany, while the tires are produced in Hankook’s Rácalmás, Hungary plant.
Nokian Tyres has launched a “next-generation” smart tire technology for agricultural machinery, featuring advanced pressure monitoring and load-sensing capabilities. The Intuitu 2.0 Smart Pressure Assistant technology was developed for the group’s Soil King VF tractor tires, according to Nokian Tyres’ 30 Oct release. Read more
Toyo Tire Holdings Americas is recalling 36,919 tires produced earlier this year at its manufacturing plant in White, Georgia, due to possible tread separation defect. In a 28 Oct notice, the NHTSA said the affected tires may have been contaminated during production, which could reduce adhesion and cause the tread to separate. Read more
Goodyear is making “significant investments” in product development at Cooper Tires, its predominant second-tier consumer brand in EMEA, the group said 23 Oct. From next year Cooper Tires will offer a wide range of passenger, 4x4, and light truck products across all seasonality and consumer vehicle types. Read more
Pirelli’s Cyber tire has been named “vehicle-to-everything (V2X) innovation of the year” at the Autotech Breakthrough Awards 2025. In a 17 Oct statement, Pirelli said AutoTech Breakthrough recognised the system as “a key technology for the future of smart mobility,” enabling integration with autonomous and connected vehicles. Read more
Hankook’s Winter i*cept range has achieved "strong" results in five recent European tire tests, earning ratings from “exemplary” to “good” across multiple publications. The Winter i*cept RS3, designed for compact SUVs and mid-size cars, was rated “exemplary” by Auto Bild Allrad in size 215/55 R17, Hankook reported 22 Oct. Read more
Bridgestone’s Potenza Sport tire has taken first place in EVO magazine’s 2025 Tire Test, achieving six 'top scores’ across key performance categories. Tested on a BMW 135i xDrive (302 bhp) with tire size 235/35 R19, the Potenza Sport ranked first out of nine tires tested for wet handling, wet braking distance, wet cornering, and curved aquaplaning. Read more
Kumho Tire’s Wintercraft WP52+ has ranked third among 51 global brands in Auto Bild’s 2025 winter tire test, earning an “exemplary” rating. The test assessed braking and handling on snow, wet and dry surfaces. Kumho’s WP52+ was praised for “outstanding driving performance and stability” across all conditions. The European winter tire uses a “natural rubber-based compound” for grip on snow and a tread pattern designed to reduce hydroplaning.
Aeolus has signed a long-term supply contract with APM Terminals, a subsidiary of AP Moller–Maersk, to supply 18.00-25 AIND40 port tires for reach stackers and other port machinery in Brazil. Aeolus said it will use its Brazilian subsidiary’s local logistics and invoicing network to provide direct deliveries and technical support. The arrangement, it added, allows the company to “reduce transaction costs” and expand its port and terminal customer base.
Nexen Tire is supplying its SUV tire, the Roadian GTX, and its ‘ultra-high performance’ summer tire, the N’Fer Sport, as OE fitment for Kia’s core family electric SUV, the Kia EV5. Read more
Pirelli has introduced the Cinturato Winter 3, a new high-performance winter tire for sedans and crossovers, developed to improve safety and control in snow and wet conditions. Read more
Pirelli has launched the Scorpion XC RH, a new cross-country racing tire manufactured at its Milan-Bollate plant using FSC-certified natural rubber. The product completes Pirelli’s cross-country range, joining the RC and M models already on the market. Read more
Bridgestone’s Blizzak 6 tire has been named overall winner in Auto Bild sportscars’ 2025 Winter Tire Test, outperforming 10 rivals in snow traction, braking, and handling. Tested in size 235/50 R19 on an Audi Q3 Sportback, the tire earned an overall ‘exemplary’ rating (grade 1.3). Launched in 2024, the EV-ready Blizzak 6 features Bridgestone’s Enliten technology and offers 32% better mileage than its predecessor, the Blizzak LM005.
Continental is supplying EcoContact 6 Q tires as OE fitment for Mercedes-Benz’s GLE and GLS SUVs. Designed for “efficient and quiet driving” the tire features a low rolling resistance rubber compound and optimised tread pattern to cut noise, improve grip and deliver stability at high speeds.
Falken has introduced its ‘Vario Core’ technology in the new Euroall Season AS220 all-season tire. The technology combines lightweight design, advanced tread geometry and new polymers for all-weather safety and comfort. Its ‘chaotic array’ tread with ‘hydro grooves’ boosts wet braking, while snow compaction grooves enhance winter grip. Rated B–C for rolling resistance and B for wet grip, the AS220 is available in 65 sizes (15–20 inches).
Goodyear has confirmed that Cooper Tires will become its sole second-tier brand across Europe, the Middle East and Africa after the Dunlop brand transfer to Sumitomo Rubber Industries ends on 31 Dec. The change consolidates Goodyear’s brand portfolio as part of its post-sale transition strategy.
On 14 Sept, BYD set a new EV land speed record of 496.22km/h at the German Automotive Testing Papenburg proving grounds. The Yangwang U9 Xtreme (U9X) hypercar was fitted with tires developed jointly by Giti and the Yangwang team. The tires, said Giti, employ: molecular-chain optimisation for enhanced tensile and tear strength; ultra-high-strength aramid fibres; optimissed tire geometry for even pressure distribution, reducing heat build-up and energy loss; race-grade fillers that increase grip by 38% and expand the tire’s operating temperature range.
Sumitomo Rubber Industries is marking the first anniversary of its Synchro Weather all-season tire with the sequential introduction of 24 new sizes, including a 14-inch version for mini vehicles. In Japan, noted SRI, mini cars are an important means of transport and can reduce the effort, time and cost associated with changing tires.
Michelin has a “new generation” of truck tires for regional and urban use. The X Multi Z2 & D2 is claimed to offer enhanced levels of safety and versatility regardless of road or weather conditions. Designed mainly for trucks that make frequent deliveries on short or mid-distance routes, the tires offer up to 30% more mileage on the steer axle and 15% more mileage on the drive axle compared to the previous generation. Michelin cited test results showing that when worn down to 3.5mm of rubber, the tires achieved wet braking distances up to 8m shorter than competitor products. Read more
Bridgestone has launched the VH-IND, its first agro-industrial tire for telehandlers and backhoe loaders, designed for traction across both fields and hard surfaces. Compared to a competitor brand, the tire delivers 12% more pulling force, faster stabilisation, and up to 500kg higher load capacity. This, Bridgestone said, is due to ‘a reinforced carcass and vertical stiffness balance.’ A deep 35.4mm tread provides up to 20% more rubber volume for longer wear life, while optimised pressure distribution improves durability. Read more
Nexen Tire has earned two finalist honours at the 2025 ‘international design excellence awards’ (IDEAs) for its futuristic concept tires Nexist and Cellexis. Nexist is designed for autonomous urban air mobility vehicles with vertical take-off, using lightweight carbon composites while keeping the form of a tire. Cellexis, inspired by red blood cells, uses a spherical structure with omni wheels that act simultaneously as tires, docking points, and passenger entryways, enabling modular public transport in megacities.
Bridgestone has launched the Alenza Prestige highway tire for CUVs, SUVs and trucks, featuring a “refined tread pattern” and Enliten Technology for lower rolling resistance and fuel efficiency. The tire incorporates QuietTrack for reduced road noise, a wide centre rib for stability, and the “PeakLife polymer” for longer wear, Bridgestone said. Tests showed up to 6% shorter wet stopping distances compared to its predecessor, with 47 sizes available for wheels from 16–22 inches. Top fitments include Acura RDX, Audi Q7, BMW 3 Series and X5, GMC Sierra, Lexus TX and Mercedes-Benz GLC. Read more
Toyo Tire has developed the Nanoenergy M648 EV, a bus tire designed specifically for electric route vehicles in Japan. The model addresses the higher torque and weight of EVs with an 8% improvement in wear resistance and a 4% improvement in rolling resistance over its predecessor. Key features include a new “wear-resistant NCP compound” developed with nano balance technology, uniform contact pressure via rigid block design, sidewall sipes to limit uneven wear, and recycled bead wires to reduce environmental impact.
Continental has announced the launch of a city bus tire with up to 60% of the materials used sourced from renewable, recycled and ISCC+* mass-balance-certified. The Conti Urban HA 5 NXT is the manufacturer’s most advanced city bus tire to date: reducing rolling resistance by 25% and extending range by up to 15% compared to previous models.
Sumitomo Rubber has named Dunlop the official tire partner for “Gran Turismo 7” and the Gran Turismo World Series. The tie-in follows Sumitomo’s acquisition of the Dunlop brand rights for four-wheel tires in Europe, North America and Oceania earlier this year. Dunlop tires will feature in the game’s “Tuning Shop,” alongside trackside branding and a new museum section highlighting more than 130 years of Dunlop technology and motorsport history.
Yokohama Rubber will be the official tire partner for the hydrogen-fuelled Extreme H World Cup, debuting next month in Saudi Arabia. It will supply a prototype based on the Geolandar X-AT all-terrain tire, featuring 38% renewable/recycled content and “strengthened durability” for hydrogen and EV off-road racing.
Giti Tire has marked a milestone with its first OE winter tire approval with BMW. The GitiWinterW2 in size 225/40R19 93H XL has been approved for the new BMW 1 Series models, the tire maker announced. The tire has been designed in Europe and delivers “safety and performance,” according to Giti.
Linglong is expanding its Master series with the Dura Master Van, designed for light trucks, vans, and motorhomes. To be launched by the end of the year, the tire it offers ‘high mileage, low rolling resistance, and a reinforced carcass for heavy loads.’ The tire maker has developed “Van e” version for OE applications and is expected to release the all-season and winter variants of the tire next year.
Continental’s all-weather touring tire CrossContact RX has been approved as OE for General Motor's Cadillac Optiq and Chevrolet Equinox EV. Available in 20–21 inches, the all-weather tire features ContiSeal puncture protection, quiet running, and low rolling resistance. The tires, according to Continental, have been “specially developed for safe, quiet, and comfortable driving, even with light off-road use and moderate snowfall.”
Uber is offering its drivers in London a 50% discount on Enso electric vehicle tires, Enso claims its tires can increase EV range, reduce wear emissions, and last longer than “standard” alternatives. London, it added, is Uber’s “global capital of electrification, with nearly 40% of all Uber miles in the city now fully electric. “
Vipal Rubber has introduced a retread compound developed for mixed-terrain applications. The V Super Hybrid technology is said to extend mileage, durability and damage resistance of retreaded tires. The compound is tailored for mixed-segment treads, making it suitable for fleets of different sizes. Read more
Goodyear is recalling 1,373 Metro Miler G652 tires, size B305/85R22.5 due to potential defect, according to the US National Highway Traffic Safety Administration (NHTSA). In a 6 Sept announcement, NHTSA said the inner liner gauge of the tires “may be out of specification in the shoulder area”, causing a loss of tire pressure and increasing the risk of a crash. Dealers will replace tires, free of charge.
Yokohama Rubber Co. will be supplying the BMW Group with Advan Sport V107 tires for OE fitment on the new 7 Series sedan. Jointly developed with BMW, the tires feature "a specially developed compound and an optimised tread pattern" to achieve "excellent steering stability" and a quiet ride. The tires have also received the EU labeling system’s highest "A" grade for rolling resistance. YRC is also supplying the tires to the BMW i7.
BKT has been awarded the "excellence level" supplier by earthmoving machinery manufacturer Caterpillar for the fourth consecutive year. BKT has been supplying tires to Caterpillar since 2015 and is currently providing off-highway tires for Caterpillar equipment ranging between 40 and 190 tonnes in India.
Continental has secured OE fitment on the third-generation Dacia Duster with three tire models in 16–18 inch sizes. The energy-efficient EcoContact 6 Q uses a low-rolling-resistance compound for extended range and reduced wear; the AllSeasonContact combines a rolling-optimised tread with balanced performance in all weather; and the CrossContact RX SUV tire employs an innovative sipe design for traction and wet grip. Approved sizes include 215/60 R18, 215/65 R17, and 215/70 R16.
Michelin has co-developed a new Pilot Sport 5 energy tire with Mercedes-AMG for an endurance record attempt in the AMG GT XX concept EV, which circled the Nardo test track for 40,075km in under eight days. The tire uses a dual-compound tread — ‘energy passive compound’ on the shoulders for reduced energy use and ‘adaptive grip compound’ in the centre for wet/dry traction. It also incorporates RFID chips for real-time monitoring. A production range based on this design is scheduled for 2026. Read more
Hankook’s new e-Vantra FlexClimate has been selected as OE for the VW Crafter in size 205/75 R16C 113/111R. The all-season tire features a high-silica tread compound with functional polymers for wet braking, abrasion resistance, and reduced rolling resistance. Reinforced sidewalls and bead structure improve stability under full load, while a zigzag 3D sipe pattern provides traction on snow and mud. The tire is 3PMSF-certified for winter use and is designed for both ICE and electric vans.
Linglong Tire is to expand its Linglong Master product family from the yearend and has presented a new tire for light commercial vehicles. The Dura Master Van features an optimised tread design and wider tread for less wear and “significantly” higher mileage, as well as a new tread compound offering optimised rolling resistance. A new sipe technology along with the silica tread compound is said to reduce wet-braking distance, while improving handling in wet and dry conditions. The Dura Master Van and Dura Master Van e will be built exclusively at Linglong's state-of-the-art tire factory in Zrenjanin, Serbia.
Bridgestone has been named sole tire partner for Lamborghini’s new limited production Fenomeno supercar – launching to mark the 20th anniversary of the first car entirely designed by the Sant’Agata Bolognese team. With a 1080 CV powertrain, the Fenomeno is Lamborghini’s fastest-ever model – both in the 0-100 km/h sprint (2.4 seconds) and 0-200 km/h sprint (6.7 seconds). Bridgestone has custom-engineered the Potenza Sport UHP tires to deliver “outstanding performance at high speeds, excellent steering responses and precision to handle the supercar’s 1080HP power output.”
Sumitomo Rubber is recalling Dunlop TT93FGP Pro and TT93FGP Pro MS motorcycle tires made in Izumiotsu, Japan due to potential defect. Produced between 7 Jan and 8 July, the tires may have been produced by a “faulty extruder” that could cause sidewall compound to contaminate the tread surface, reducing traction. The affected sizes are 120/80-12 55J and 100/90-12 49J. The NHTSA warned the defect could increase the risk of a fall “during aggressive riding.”
Continental has received Kalmar’s “sustainability award 2025” for leadership in environmental responsibility and supply chain transparency. The award recognised Continental’s data sharing and compliance under Kalmar’s supplier engagement programme. Continental supplies Kalmar with V.ply and radial tires for reach stackers, forklifts, straddle carriers and terminal tractors, alongside ContiConnect digital monitoring systems.
Nexen Tire has launched its Roadian ATX in Australia to tap strong demand for SUV and pickup truck fitments. The all-terrain tire features a wide contact patch, advanced compound, 3D kerf design and 3PMSF certification, plus stone ejectors and side biters for off-road durability. The tire is currently being supplied as OE for Jeep Wrangler and Gladiator.
Marangoni has added to its Ringtread Drive Regional line, to meet the evolving needs of fleets, with the RDR RD3: said to deliver “superior mileage and traction – backed by 3PMSF winter certification.” Features include a “robust” monodirectional tread design with asymmetric block angles for enhanced grip and even wear. An optimised profile reduces stone retention, preserving the tire casing for future retreading cycles, while reinforced shoulder bridges provide lateral stability and prevent deformation.
Giti Tire is supplying its GitiVan V61 tires as OE for the Geely Farizon SuperVan electric pickup truck.
Giti Tire has unveiled a concept tire composed of 93% sustainable materials, marking a significant development in eco-friendly tire technology. The prototype features 53% renewable materials and 40% recycled materials, Giti reported 25 July. Read more
Nexen Tire announced 11 Aug that it is supplying its N'FERA Sport high-performance summer tires as OE for Citroën C5 and C5 Aircross SUV models. The factory installation approval – under a Stellantis agreement – is a “significant milestone in Nexen Tire’s expanding presence in the European OE market.” The tires, sized 225/60R18 104V XL, are being produced at Nexen’s European plant in the Czech Republic.
Kumho Tire USA has launched the Road Venture RT, a rugged-terrain tire that bridges the gap between the all-terrain and mud-terrain segments. The tire combines “rugged terrain traction” and “enhanced off-road durability” with road comfort, according to Kumho. The tire comes with a 50,000-mile tread wear warranty.
Yokohama Rubber Co. is delivering its Advan V61 tire as OE for BYD’s new Sealion 6 DM.-i SUV, launched in China in July – the first time YRC has delivered OE tires to BYD. The tire is said to provide enhanced driving performance, low fuel & power consumption, improved steering stability and quietness. The SUV is a plug-in hybrid, equipped with an 18.3kWh or 26.6kWh ‘blade battery’ and has an electric range of 93km and130 km, respectively.
Nexen Tire has launched a high-performance tire designed to deliver optimal performance for both EVs and internal combustion engine vehicles, the company announced 5 Aug. The N’Fera Supreme EV Root tire, which builds on Nexen’s premium comfort model the N’Fera Supreme, features a 'high load' rating to support the heavier weight of EVs. Read more
Cebu Pacific Air has become the first airline to adopt Bridgestone’s ‘easytrack’ tire management system, aimed at improving efficiency and accuracy in aircraft tire inventory control. Launched in April, the smartphone-based system uses QR codes to manage each aircraft tire from production to return, replacing manual, paper based checks. Read more
Bridgestone and Japanese lunar exploration company Ispace are to develop tires for small and medium-sized lunar rovers to enhance the vehicles’ performance. Ispace will install Bridgestone 'elastic wheels' on its prototypes and conduct ground-based evaluation and verification tests to assess the feasibility and business potential of future lunar surface technical demonstrations. The lunar wheel has a structure of thin metal spokes, enabling flexible deformation while maintaining durability.
SRI, in partnership with Mitsubishi Chemical, will roll out tires using resource recycled carbon black in the GT300 class at round 4 of the 2025 Autobacs Super Gt to be held 2–3 Aug. The tires will be the company’s first racing tires using rCB as part of its Towanowa circular economy initiative. Read more
A recent independent testing of GRI farm tires has proven the products to be well-within and in some parameters above industry standards, according to the Sri Lankan tire maker. Read more
From June 2025, YRC is supplying its UHP Advan Sport V107 tires in 20-inch size as OE on Mercedes AMG’s new CLE 53 4Matic+ Coupé - in addition to an existing 19-inch fitment since 2024. Developed jointly with Mercedes AMG, the V107 features proprietary “mound profile” technology to ensure “uniform surface contact pressure” and enhanced casing rigidity - for enhanced dry handling, braking, rolling resistance efficiency, wet grip and wear resistance.
Kumho Tire has been selected as the OE tire supplier for the Kia Tasman pickup. The company will supply its Crugen HT51 all season tire for the Tasman models sold in markets including South Korea, Australia, Asia, the Middle East, and Africa. The tire is engineered for both on and off road use, offering a “well balanced driving experience” over long distances and in diverse weather. Its technologies include: innovative tread block design that disperses noise; optimised block stiffness and alignment to improve handling and braking.
Goodyear has unveiled the Assurance MaxLife?2, available in the US and Canada as its “longest lasting” all season tire offering. The tire maker offers an 85,000 mile limited treadlife warranty on the tire, which it says is designed for a broad range of vehicles—from sedans and hybrids to crossovers and luxury SUVs. Featuring TredLife Technology, the tire combines an enhanced tread compound and innovative pattern for sustained mileage and all season traction. It also includes four deep tread grooves, zigzag sipes for confident grip in wet or dry conditions, and a built in “Wear Gauge” to monitor tread depth.
Michelin has unveiled the Pilot Sport Cup 2 R K1, a 'road-legal' ultra-performance tire developed exclusively for the Ferrari F80. Built over 15 months using motorsport-derived simulation and C3M production, the tire features a new rubber compound, twin-layer radial casing, reinforced shoulder belts, and “extreme circumferential stiffness,” according to Michelin. Sized 285/30R20 (front) and 345/30R21 (rear), the K1 is tuned for dry grip, high-speed stability, and minimised deformation under the F80’s high aerodynamic loads.
Nexen has extended its OE supply for Kia, fitting its N’Fera Supreme S tire to North American-built EV6 units. The EV-focused tire features a low rolling resistance compound and quiet tread design, already in use on models like the EV3 and EV4. Nexen also broadened fitment of its Roadian HTX2 tire for the Kia Tasman to markets including Korea, the Middle East and Europe. The HTX2, built for SUVs and light trucks, offers durability, low noise, and all-terrain performance.
Hankook is equipping the new Porsche Macan Electric with its Ventus S1 evo 3 ev tires, sized 235/55R20Y XL (front) and 285/45R20Y XL (rear). Designed to manage high torque and vehicle weight, the tires feature a custom tread compound for low rolling resistance and aramid-reinforced carcass for high-speed stability. The tires also feature a quiet tread pattern optimised for electric vehicles. The OE marking “NE0” signals Porsche approval for the high-performance summer tire, according to Hankook.
Indonesia’s Elangperdana Tyre Industry (EP Tyres) is recalling over 4,000 Accelera Omikron LT265/65R18 tires produced in Bogor, Indonesia, between March 2020 and May 2024. The recall follows NHTSA tests in the US which found sidewall separations near the bead area, violating test procedure FMVSS 139. The company says its internal testing showed no issues but is recalling the full batch as a precaution due to the risk of tire failure and crashes.
Michelin has launched the CrossClimate 3 Sport tire for sports cars, combining ‘summer performance with winter use’ certified by the 3PMSF marking. Available since 1 July in 29 sizes (205/40R18 to 315/35R20), the tire uses ‘latest-generation materials and motorsports processes’ to deliver high wet grip with an “A” rating and reliable performance over its lifespan. The tire has been specifically developed for both internal combustion and electric sports cars and will be factory-fitted to the new Alpine A390 with exclusive “A39” marking in size 245/45 R20 103V XL. Around 30 more sizes are planned for 2026.
Nexen Tire will be supplying its ‘premium comfort’ tire N’Fera Supreme S as OE fitment for Hyundai Motor’s hydrogen fuel cell electric vehicle (FCEV) the all-new Nexo. The tire delivers “optimal performance” in terms of noise reduction, high load capacity, and driving stability. Specifically engineered for hydrogen-powered SUVs, the tire offers high durability and responsive handling and incorporates an “AI-enhanced load distribution structure” and high-rigidity sidewalls. This, according to Nexen, ensures stable grip and steering, particularly important for the heavy-load configuration of the car model. A ‘level keeping technology’ maintains consistent performance even after 50% tread wear.
Pirelli has launched the Scorpion All Season SF3, an all-season tire tailored for SUVs that builds on the Cinturato All Season SF3. Rated “A” for wet grip and certified with the 3PMSF marking for snow, it features adaptive 3D sipes and a specially formulated compound for year-round performance. Reinforced tread blocks improve stability and comfort for heavier vehicles, while Elect-marked versions are available for BEVs and PHEVs. Offered in 17–21-inch sizes, the range also includes Pirelli noise cancelling system for reduced in-cabin sound.
Bridgestone has developed Potenza Race semi-slick tires for the VW Golf GTI Edition 50, celebrating 50 years of the GTI. The 235/35 R19 tires, marked with Volkswagen’s circle/plus sidewall code, will be supplied exclusively for cars ordered with the GTI-performance package, showcasing Bridgestone’s focus on tailored ultra-high-performance solutions.
ZC Rubber’s Westlake tire brand has become the official supplier for Germany’s Red Bull Driftbrothers team, using its Sport RS tires on two 1,000 hp BMW M4 drift cars. The partnership launched at the Nuerburgring 24-hour race, where the team performed show drifts in the pre-race programme. Westlake says the collaboration will boost brand awareness in Europe and aid product development with direct feedback from the team.
UK operator John Sutch Cranes says switching to Michelin X Crane + tires has delivered 20,000km more distance per tire on average since 2020, cutting incidents of blowouts and downtime. The tire, it said, has improved all-round performance across the company’s fleet of 38 mobile cranes, supporting more reliable hire operations. Michelin recently launched the successor X Crane 2, with upgraded grip, load capacity and lower rolling resistance.
Apollo Tyres has launched a new UHP tire, the Apollo Aspire 5, which is being manufactured at its Andhra Pradesh plant in India. To be sold in India and worldwide in size range from 17-20”, the EV-ready tire is said to provide “a quieter, more refined driving experience, especially with the rise of electric crossover and luxury SUVs.” Features include a ‘tri-flex’ compound for high-speed grip and stability.
Continental supplied tires to 18 of the world’s 20 highest-volume manufacturers of fully electric vehicles in 2024, the German group said. These include manufacturers such as BYD, Geely, Volkswagen, NIO, Mercedes-Benz and Renault. The manufacturer maintains that it supplies tires as OE fitment to nine out of 10 of the highest-volume EV makers in key regions of EMEA, Americas and Asia-Pacific.
Bridgestone Americas has introduced the Turanza EverDrive touring tire for sedans, CUVs and minivans, featuring a next-generation compound designed to resist irregular and premature wear. The tire incorporates Bridgestone's Enliten technology and carries an 80k-mile limited warranty. Internal tests showed that the tire offers 24% better snow braking and 2% better wet braking than key competitors. It is available in 36 fitments, covering 16- to 20-inch wheels with T, H, and V speed ratings.
HWA has debuted the HWA Evo – a modern reinterpretation of the Mercedes-Benz 190 E 2.5-16 Evo II – at the Nuerburgring 24-hour race, with Hankook as exclusive tire partner. The limited-edition model (100 units) is factory-fitted with Hankook tires, developed with technologies transferred from motorsport. Two prototypes were showcased, one in a modernised Silver Distel finish and the other styled after a 1990s DTM race car. A racing version of the HWA Evo is also in development and will compete in the 2026 Nuerburgring 24H SP-X class using Hankook tires.
To mark the 40th anniversary of the P Zero brand, Pirelli has reissued the original P Zero tire in size 205/55 R16 under its Pirelli Collezione line. The tire combines a single tread with three functional zones: an inner shoulder for wet grip, a slick-style outer shoulder for dry performance, and an intermediate central section for balance. According to Pirelli, the tire uses modern materials and construction methods to offer enhanced safety and durability while retaining “period-correct” performance characteristics for classic vehicles.
VW has selected the Vredestein Wintrac Pro winter tire as OE for its Tiguan SUV in Europe. Apollo Tyres will supply the tires in size 215/65 R17 99H specification for fitment onto Tiguan models at VW’s production facility in Wolfsburg, Germany. Manufactured at Apollo’s Gyöngyöshalász plant in Hungary, the tire employs a patented compound enriched with high silica and resin content for enhanced grip and control in challenging conditions. Read more
Nexen Tire’s all-season tire Roadian HTX2 has been selected as OE for the Kia Tasman, the brand’s new global pickup truck model. The tire, developed for SUVs and pickup trucks, will be fitted on Tasman vehicles exported to Latin America. The tire features Nexen’s 3D Kerf pattern, with enhanced traction and snow performance. A heat-dissipating structure optimised for high-load vehicles improves high-speed durability.
Michelin unveiled the Pilot Sport Endurance 2026 range for hypercars, to be produced at its Cataroux plant in Clermont-Ferrand. The tires incorporate 50% sustainable materials, including renewable and recycled components. The range features redesigned rubber compounds and new mixing techniques to maintain performance.
The new Renault 5 E-Tech Electric is factory-fitted with Continental EcoContact 6 Q tires in 195/55 R18 93H XL size. The summer tires feature a Renault-specific "R" sidewall marking, designed for low rolling resistance and noise, enhancing energy efficiency and driving comfort for electric vehicles. The tire’s compound and tread optimise grip, braking, and handling, with increased load indices to support EV battery weight.
Linglong Tire is rebranding its Grip Master tire range to Sport Master, effective June-July 2025. The Grip Master 4S, Winter, and C/S models will be renamed Sport Master 4S, Sport Master Winter, and Sport Master C/S, respectively. The tire designs, compounds, and constructions remain unchanged. Production locations continue in China and Serbia, with the Winter profile made exclusively in Serbia. New sidewall markings and updated EAN/EPREL codes accompany the rebranding.
Sailun Tire Americas and US-based tire distributor Transamerica Tire are recalling 389 New Mutant X-AT Predator tires (size 265/70R17 115S) due to a potential upper sidewall puncture that could lead to air loss and increase crash risk. The issue stems from a possible drill bit left in the mould during production at Sailun’s Cambodia plant, according to NHTSA. Affected tires were made between 11 May and 27 May 2024, the agency announced 30 May.
Goodyear has partnered with Audi to create OE tires for the new A5 and S5 models, using advanced virtual simulation to refine performance before physical testing. The Goodyear Eagle F1 Asymmetric 6 was developed with input from drivers via virtual assessments, helping reduce lead times and improve precision. Alongside this model, Audi will also fit the Eagle F1 SuperSport and UltraGrip Performance 3, covering ultra-high performance and winter driving needs. In total, Goodyear said it will be providing 10 tire variants for A5/S5 saloon and Avant models.
General Science’s Cambodia factory has celebrated a milestone with the production of its 10 millionth tire, two years after opening in May 2023. The milestone tire was a Qianlima 275/55R20 PREVAIL H/T. The Cambodia plant is the company’s second overseas base and underwent an expansion project last year. According to General Science, the second phase of
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