1 Mar 2026
Move aligned with SRI's previously announced strategy to incorporate the Dunlop brand
Offenbach, Germany – Falken Tyre Europe GmbH has officially changed its name to Dunlop Tyre Europe GmbH, the company has announced.
The move is aligned with parent Sumitomo Rubber Industries' previously announced strategy to incorporate and leverage the Dunlop brand.
The name-change, added the 26 Feb release, "sets the course for the company's future operations under the Dunlop brand in Europe". (ERJ report)
Continued the SRI subsidiary, the rebrand is "both a logical and strategically important step towards a stronger European brand presence for Dunlop."
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