Pelmar promotes Guix to EMEA sales director

Yokneam, Israel – Pelmar Group has appointed Enrique Guix as its new sales director EMEA, the Israeli company announced 18 Sept.

Effective as of 1 Sept, the appointment is on top of Guix‘s responsibility for the South and Central America market.

He will report directly to Robert Adam, managing director of Pelmar Germany, which “has become the hub of all Pelmar Engineering European activity.”

Guix has been at Pelmar Group for almost 10 years, following his move from Farrel International after its acquisition by HF.

Guix has been responsible for some of Pelmar’s larger projects over recent years, the statement also noted.

“I know Enrique for many years and have great respect for his technical and commercial capabilities in all that related to the tire and rubber industry” said Jacob Peled, Pelmar’s executive chairman.