Skip to main content
Sister Publication Links
  • Rubber & Plastics News
Subscribe
  • My Account
  • LogIn
  • News
  • Technology Focus
    • Features
    • Technical Papers
    • Analysis: Rubber mixing plants of the future
      Analysis: US probes dumping by ESBR suppliers
      Opinion: Tire labels stuck in a rut
      Analysis: NR pricing takes one step forward, two steps back
    • Technical paper: Varying Si-substituents for rubber silanes
      White paper: Role of tire innerliners in improving 'in-use rolling resistance'
      White paper: Why tire air retention matters now more than ever
      Nippon Soda: Use of 1,2-polybutadiene in CSM rubber applications
  • Events
    • ERJ Events
    • ERJ Livestreams & Webinars
    • Industry Events
    • Journey to Automation Awards 2020
      Sustainability: Top 10 E4S projects table
  • Maps & Reports
  • People
  • Directory
  • Digital Edition
  • Brainiac
MENU
Breadcrumb
  1. Home
  2. News
June 26, 2017 12:00 AM

Benecke-Kaliko, Hornschuch surface materials to be branded Continental

Shahrzad Pourriahi
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Hanover, Germany - Surface material products by Benecke-Kaliko and Hornschuch will be branded Continental, as the merger of the two companies gathers pace.

    Based in Hanover, Benecke-Kaliko AG is a ContiTech unit that develops and manufactures technical and decorative surface materials made of plastics.

    The company purchased the Hornschuch Group, which manufactures films, foam laminates and artificial leather for the automotive industry.

    “In the future, the strong corporate brand will be used to tap into new sales markets for surface materials and to expand awareness in existing markets,” Conti announced 22 June.

    Rebranding the products made by Benecke-Kaliko and Hornschuch as Continental, said Conti, will enhance customer recognition, while at the same time "reinforcing the common identity of our employees without losing sight of our long-standing traditions".

    “At the same time, we are consistently expanding the image of the Continental brand outside of the automotive industry,“ explains Dr. Dirk Leiß, head of the newly renamed Benecke-Hornschuch Surface Group business unit.

    The integration of Hornschuch began on 1 March after approvals were received from the antitrust authorities and is expected to be completed by the end of 2018.

    According to Conti, visual elements are already being changed step by step “to comply with the corporate design of the Continental corp.”

    This means that, in the future, the image will be characterised by Continental yellow.

    Well-known product brands, such as Acella, d-c-fix, laif and skai, will remain unchanged.

    RECOMMENDED FOR YOU
    New European tire label scheme set to hit the road 
    New European tire label scheme set to hit the road 
    DRT to proceed with construction of new plant
    DRT to proceed with construction of new plant
    Phillips Carbon Black marks clear recovery path
    Phillips Carbon Black marks clear recovery path
    Free Newsletters

    Breaking news and in-depth coverage of essential topics delivered straight to your inbox.

    Subscribe today

    Get the latest news impacting the European rubber industry, from breaking news to razor-sharp analysis, in print and online.

    Subscribe now
    Connect with Us
    • LinkedIn
    • Twitter
    • Youtube

    Logo
    Contact Us

    @ 2019 European Rubber Journal. 
    European Rubber Journal is published bi-monthly by NUERJ Ltd.

    Registered Office: Castle House, 89 High Street,
    Berkhamsted, Hertfordshire HP4 2DF, United Kingdom. 

    Tel. + 44 (0)203 196 0141 

    Registered No. 13104613 England

    Email: [email protected]

    Website www.european-rubber-journal.com

    Customer service 

    Tel. + 44 (0)203 196 0141 

     

    Resources
    • About us
    • Contact Us
    • Advertise with Us
    • Media Kit
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 2021. NUERJ LTD. All Rights Reserved.
    • News
    • Technology Focus
      • Features
      • Technical Papers
    • Events
      • ERJ Events
      • ERJ Livestreams & Webinars
      • Industry Events
    • Maps & Reports
    • People
    • Directory
    • Digital Edition
    • Brainiac