London - The 31 July 1915 issue of the magazine noted the introduction of Harley Davidson motorbikes - which came to be nicknamed 'hogs' - to the UK.
A report from the magazine’s Birmingham and Midlands correspondent said that pressure on the motor industry at the time had opened the way for the American motor cycle to enter the market.
The US company, it said, was having a big sale in Birmingham, at a minimum price of £58. The Harley Davidson, it noted, was fitted with Goodyear tires and “apparently has come to stay.”
The 'hog' nickname derives from the success of a team of farmers who raced Harley Davidson motorbikes in the US in the 1920s.