ERJ staff report (TP)
Essex, UK − Toyo Tires has become the latest tire manufacturer to join UK campaigning lobby TyreSafe.
Joining other tire manufacturers and retailers, car manufacturers, insurers and councils amongst others, Toyo Tires will campaign alongside TyreSafe's other members to help raise awareness about the dangers associated with illegal and defective tires.
As part of its membership, Toyo will support the campaigns that TyreSafe has planned for 2014 which includes those targeting motorcyclists, young drivers, HGVs as well as October's Tyre Safety Month, which this year will focus on tread depth.
Stuart Jackson, chairman, TyreSafe, said: "Safety already plays a key part of Toyo offering with detailed care and safety advice for drivers on its website. Now that it's joined TyreSafe, we will be able to work closely together and offer even more education to its customers, further spreading the tire safety message."
Now in its eighth year of campaigning, TyreSafe's Tyre Safety Month campaign in 2013 was its biggest and most successful to date with record levels of engagement and participation. It also launched its inaugural TyreSafe Awards, which celebrated the activities and achievements of a wide range organisations in encouraging better tire care and maintenance.
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Press release from TyreSafe