Bridgestone to enter agricultural tire market in Europe

ERJ staff report (TP)

Brussels, Belgium − Bridgestone Europe has announced that it will expand its multi-brand strategy and introduce the Bridgestone brand in the agricultural tire market in Europe.

The press release said: “Bridgestone agricultural tires will target the growing high-end segment of the European market, meeting the special needs of the largest, most powerful agricultural vehicles and equipment. A preview of the brand promise will be displayed at the Agritechnica international agricultural exhibition in Hanover, 12-16 November 2013. Bridgestone plans to launch its first product during the REIFEN international tire show in Essen, Germany in May 2014, making it available for sale in Europe during the second half of the year.

“The new Bridgestone range will complement the existing Firestone agricultural tire business … with Bridgestone focusing on the largest vehicles and equipment at the top end of the market, the company aims to avoid overlapping sizes and standards between the two brands.”

Bridgestone Europe is a regional subsidiary of Tokyo-based Bridgestone Corporation. Bridgestone Europe operates an R&D centre, eight plants and offices in more than 30 European countries, with over 13,000 employees.

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Full press release can be found at Bridgestone