ERJ staff report (BC)
Detroit - The theme for the 2014 Michelin Challenge Design (MCD) competition will be â€œDriven/Undrivenâ€.
Entrants are asked to explore â€œthe human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design.â€
They will design a vehicle of the future with capabilities and features to engage drivers both in an â€œUndrivenâ€ autonomous mode and a â€œDrivenâ€ driver-controlled mode.
John Moloney, vice president of original equipment marketing, Michelin North and South America, said: â€œThe strength of the Michelin Challenge Design competition is its ability to explore themes within the automotive industry that have the potential to affect vehicle and tire design worldwide.â€
Final submissions are due by 1 June 2013.
These are external links and should open in new windows. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.