Bird to write tyre reports for Mintel

ERJ staff report (DS)

Chicago, Illinois -- Market Research firm Mintel has hired former motoring journalist Colin Bird to write reports on a range of topics, including tyres and rims.

Bird attended the University of Illinois at Champaign-Urbana where he studied Sociology. In his new role at Mintel he will be responsible for writing consumer reports that cover the scooters, car buying and tyres and rims sectors, among others.

"Bringing Colin aboard was a perfect fit and we expect the transition from journalist to report analyst will be almost seamless," says Bill Patterson, US reports manager at Mintel. "His knowledge and experience across the automotive industry is sure to translate well into the kind of robust reports and expert insight Mintel is already known for."

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Press release from Mintel