ERJ staff report (DS)
Brussels - Bridgestone Europe has launched the Firestone-branded Firehawk SZ90Âµ RFT for the replacement market, the brand's first tyre with Run-Flat Technology in Europe. The tyre's reinforced sidewall rubber construction enables the driver to continue driving safely if the tyre deflates or suffers a total loss of pressure.
The tyre is aimed at those customers who bought a car - perhaps second-hand - which was originally fitted with run-flat tyres, but the OE brand is too expensive for purchase at the second or third replacement.
â€œThe new Firehawk SZ90Âµ RFT will enable the company to increase its market share in a maturing RFT segmentâ€ says Tomio Fukuzumi, Director Consumer Products, Bridgestone Europe.
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
Press release from Bridgestone