Firestone's first European run-flat aimed at aftermarket

ERJ staff report (DS)

Brussels - Bridgestone Europe has launched the Firestone-branded Firehawk SZ90µ RFT for the replacement market, the brand's first tyre with Run-Flat Technology in Europe. The tyre's reinforced sidewall rubber construction enables the driver to continue driving safely if the tyre deflates or suffers a total loss of pressure.

The tyre is aimed at those customers who bought a car - perhaps second-hand - which was originally fitted with run-flat tyres, but the OE brand is too expensive for purchase at the second or third replacement.

“The new Firehawk SZ90µ RFT will enable the company to increase its market share in a maturing RFT segment” says Tomio Fukuzumi, Director Consumer Products, Bridgestone Europe.

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Press release from Bridgestone