Avon launches two new UK-oriented websites

ERJ staff report (DS)

Cyberspace -- Avon Tyres, a brand owned by Cooper Tire & Rubber Company,has re-designed its website. The company said the upgrade makes for an enhanced and more intuitive online experience for consumers Avon said, "With digital tools becoming an ever more important part of every company's marketing strategy, Avon considers its website among the most crucial ways in which it communicates with its customer base as they make their tyre choice."

The site offer information to consumers on products for cars, 4x4s, motorcycles and vans. It has a link to a Find-a-dealer search tool, which lists all UK-based dealers. The site is available in English, French, German, Spanish and Italian languages, but the find-a-dealer option is only available in English, and even on non-English versions, the images remain with English-language text.

The site also links to Avon Motorsport's website, which has also been enhanced as one of the Company's chief marketing tools.

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www.avon-tyres.co.uk (new design)

www.avonmotorsport.com/ (new design)