ERJ staff report (DS)
Stoke-on-Trent UK -- Michelin's lifestyle division is set to increase the range of products bearing the Michelin brand. The division is markling 10 years of development and now has 75 licincing partners with a total of 30 000 sales outlets in 85 countries
In 2011, the unit expects to increase itss collaborations in the areas of sport on all continents and to add products in the area of automobiles and to increase the number of outlets around the world.
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Press release from Michelin