ERJ staff report (RD)
Bridgnorth, UK -- Research conducted between Dec 2009 and Feb 2010 has shown Kumho 's car tyres to be â€œthe first brand recommendationâ€ of Britain's local independent tyre specialists, a 30 April statement from Kumho Tyre (UK) Ltd said.
According to Kumho, an average of 5.6 percent of its tyres were recommended first more than twice as often as household-name brands.
Kumho's 4x4 tyres were the third most likely brand to be recommended first by independents,
behind Bridgestone and Pirelli, the statement said.
The data is based on an ongoing and large scale marketing survey conducted by market analysts Encircle Marketing. Sampling across all of the UK's tyre distribution channels, the data focuses on recommendations and pricing data, Kumho added.
â€œDealers' reputations are all important to them and they don't recommend products unless they really believe in them,â€ said a Kumho Tyres spokesperson. â€œMoreover this news comes on the heels of a string of positive press tests and industry awards for our tyres. These accolades show we continue to gain ground against the more established brands and are providing products that the market wants.â€
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Press release from Kumho Tyre (UK) Ltd.