By David Shaw, ERJ staff
Switzerland - Apollo Tyres does not intend to build a new tyre factory in Europe
in the short term. Instead, the company will expand the Vredestein plant in
Enschede, Netherlands to a total of around
10 million units/year from the current from 5.5 million units/year. The expansion
will be done in a series of steps.
Kanwar, head of Apollo Tyres group said the company is no longer looking for a
new site to build tyres in Europe. That may come eventually, he noted, but the
current plan over the short term is to expand the Vredestein plant, and update
the South African plant.
the company is developing a branding strategy, using the company's existing
brands, and selecting appropriate branding structures in the different geographic
markets around the world.
process is complete, the company will then decide where it needs to add
capacity to fulfil the brand development plan.
said Kanwar, Apollo intends to make the tyres for the European market in the
He said Apollo
currently has no spare capacity and there is an excess of demand for its tyres
over its capacity, so it needs to add capacity quickly.
It is in
the process of bringing on stream a large plant in Chennai, India,
both car tyres and truck and bus radials. That plant will be sufficient
to serve the needs of the domestic market for some time to come, noted Kanwar.
in the picture above, Rob Oudshoorn (right) presents a special tyre to the Kanwar brothers, unveiled by Onkar Kanwar, to mark the new family bond between Apollo and Vredestein.