Michelin steps up road safety initiatives

ERJ staff report (DS)

Paris -- Michelin is re-emphasising its commitment to road safety. Ariel Cabanès, Michelin's Public Affairs department Road Safety project leader said, "1.2 million people died in road accidents and 50 million more were injured in 2004."

Cabanès continued, "Statistics show that only 7 to 8 percent of accidents come from mechanical failure, 1 percent of which relate to a tyre problem. The lack of infrastructure and the poor condition of roads account for 10 to 15 percent of accidents. The remaining 85 percent are due to: non-compliance with rules, alcohol or drugs use, not wearing seat belts or helmets. The issue to tackle, therefore, is driver behaviour"

Michelin said it has helped over 1 million students through participation in Germany's Achtung Auto operations. It has also helped 200 00 children to learn about helmet wearing thanks to Michelin Junior Bike operations. The company also listed other initiatives aimed at reducing road traffic accidents.

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Press release from Michelin