Bold & Modest becomes Fit & Fair for Desma

ERJ staff report (DS)

Fridingen, Germany - Moving out of the era of austerity, Desma Elastomertechnik has christened its new approach to the market as 'Fit and fair'. It replaces the Bold & Modest campaign launched in the depth of last year's recession.

In mid-May the kick-off meeting of the campaign took place at a special venue in the nearby Benedictine monastery of Beuron. The workshop teams discussed and compiled together with the moderators Dr. Thomas Blum, Martin G. Dege and Martin Eisele the changed conditions of the market and the meaning of the two buzzwords "fitness" and "fairness" for the future of DESMA.

Here fitness means particularly the know-how and the will to achieve more quality, efficiency and flexibility in business - to the benefit of the customer. Fitness, however, also involves a more efficient usage of the excellent conditions of the industrial location of Germany.

DESMA managing directors Martin Schuermann and Dr. Bernd Scholz said, “Fit & Fair provides the platform to take off together with our customers and to generate new growth in quality and quantity."

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Press release from Desma