Bridgestone targets ‘sustainability’ in business models

Tokyo – Bridgestone Corp. has announced that it will identify and implement new business models, such as “becoming a solutions provider”, as part of its sustainability drive.

Presenting the company’s sustainability report 2017–2018, Masaaki Tsuya, member of the board, and CEO said the move would “create common value for our customers and society.”

The report highlights how the group is aligning its business strategy with its sustainable development goals (SDGs).

Bridgestone listed some of the progress made during 2017 towards 2020 targets as: A 34% reduction in water intake per unit compared to 2005; a 37% improvement in resource productivity compared to the 2005 baseline and a 35% reduction in CO2 emissions per net sales from operations and products’ after-use.

Additionally, the company said it had achieved a 19% reduction in tire–rolling resistance compared to 2005.