Bridgestone tires app shortlisted for award

ERJ staff report (BC)

Warwick, UK – The Bridgestone “Challenge” app has been shortlisted in the Best Innovation category in the Motor Transport Awards 2013.

Created by RNF Digital and launched in 2012, the app for tablet mobile devices works by calculating the true cost of tires over time. It shares performance data with all other users, before providing performance comparisons against competitors’ tires.

Andy Mathias, product and marketing manager for Bridgestone tires, said: “We are proud of our innovative use of technology to help serve our customers and sales force. The application that we developed in the UK is now being used across Europe and is even being trialled in North and South America.”

The Motor Transport Awards ceremony will take place on 3 July at the Grosvenor House, London.