ERJ staff report (DS)
Cyberspace - Michelin is attempting to engage with younger drivers through Facebook with an online competition. The company said, â€œyoung people are twice as likely to be involved in accidents as older, more experienced drivers. Every year on average, nearly 5,000 young people age 18 to 24 are killed in road accidents in the European Union. At the same time, since nearly 80 percent of young Europeans age 16 to 24 are regular uses of social media, Facebook represents a logical means for raising their awareness of road safety issues.â€
Called Tom European Tour, the game invites young people who drive - or are learning to drive - to travel with a virtual character named Tom through seven European countries. Web users can follow and share Tom's adventures from April 17 through June 8, 2012.
For each stage of the journey, participants will answer questions or take part in a game dealing with the main aspects of road safety, such as complying with road signs and driving laws, anticipating hazards, maintaining vigilance, respecting speed limits, drinking when driving and adjusting to weather conditions. Participants with the best score will be awarded a symbolic driver's license for each country visited. A random drawing will then be held to choose the winner, who receives a new CitroÃ«n C1.
The initiative is part of the European ROSYPE project (ROad Safety for Young People in Europe), which was launched and led by the Michelin Group with the support of the European Commission. The goal is to raise road safety awareness among 730,000 young Europeans, ages 6 to 25, over a three-year period. The project is based on an ongoing educational process whereby road safety is taught gradually and adapted to different phases of life.
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
Press release from Michelin