ERJ staff report (DS)
Tokyo - The Yokohama Rubber Co., Ltd., has said one of its tyre sales companies in China, Yokohama Tire Sales (Shanghai) Co., Ltd., is to work with the China Environmental Protection Foundation, an advisory body to the Chinese government, to highlight Yokohama Rubber's environmental activities and products and to spread recognition throughout China that "Yokohama Tire = tyres friendly to the environment."
Established in 1993 to promote environmental protection, the China Environmental Protection Foundation provides financial assistance to individuals and organisations engaged in environmental protection activities, and research, human-resource development, etc., in the field. As an approved partner, Yokohama Tire Sales (Shanghai) Co., Ltd., may use the logo of the foundation on posters, etc., for its environmentally sound products and in its public relations efforts.
Yokohama also said its holding company in China, Yokohama Rubber (China) Co., Ltd., is supporting an environmental protection project carried out by a Chinese environmental NGO, the Beijing SanSheng Environment and Development Research Institute.
The project will benefit Heyuan, an ethnic minority village in the Laojun Mountain Nature Reserve in Lijiang, Yunnan Province. In the Lijiang region, economic development is being activated by tourism, etc., even as deforestation, poaching and so on are threatening the natural ecosystem.
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Press release (Beijing SanSheng) from Yokohama