ERJ staff report (DS)
Geneva, Switzerland -- Apollo Vredestein is using a vast 10156 m² of billboard posters in prime locations to promote its brand and the success in summer tyre tests. During March, the billboards will be on view in 37 major European cities.
All the billboards are in prominent locations with lots of traffic, and range in size from 72 to 848,24 square metres. Earlier this year Vredestein advertised on large digital billboards at the prestigious Berlinale film festival in Berlin and in 11 popular winter sports resorts in Austria and Switzerland.
The message focuses on tyre test winner the Vredestein Sportrac 3. This result was achieved in the most prestigious summer tyre test in Europe, carried out in collaboration between ADAC, ÖAMTC and TCS: the German, Austrian and Swiss automotive clubs. Consumers have come to perceive Vredestein as a winter tyre specialist, and with this campaign we want to emphasise that we are also a top player in the field of summer tyres", explains Bandi Vaczi, Marketing Communication Manager.
