Titan expands Goodyear licensing rights into new product segments

West Chicago, Illinois – Titan International has expanded its production rights for the Goodyear brand across the light construction/industrial, ATV, lawn and garden, and golf tires segments.

Additionally, the US tire maker has renewed its Goodyear Farm Tires licensing rights in the farm tires segment, renewing its commitment to the agricultural industry, said Titan in a 30 April statement.

The expansion positions the company to better serve customers and "seize emerging market opportunities,” explained Paul Reitz, president and CEO of Titan.

“Our R&D teams are already working on new tire designs incorporating innovative tire technologies for the lawn and garden segment," he added.

Titan’s portfolio of products features tires for forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction sectors.