Brisa buys to ‘accelerate’ sustainable mobility drive

Tokyo – Brisa, the Turkish tire-maker JV between Bridgestone and Sabanc? Holding, has acquired an 88.89% capital-shares holding in Arvento Mobile Systems.

The TL291-million (€16-million) deal will allow Brisa to expand its existing portfolio from its core tire business to mobility solutions, according to a 15 Dec Bridgestone statement.

The acquisition, it added, will also create synergies for Brisa as it integrates its existing tire products and service network with the Arvento fleet management platform.

Arvento supplies technology for vehicle tracking and fleet management systems in the Turkish market – providing fleet telematics, M2M solutions and vehicle-tracking systems to over 54,000 customers. 

“With this move, we will provide our customers with convenience, efficiency and productivity, through fleet management services based on integrated mobile systems and data analytics,” said Brisa CEO Haluk Kürkçü. 

Combining the capabilities of the fleet telematics solutions we have developed with Brisa’s strength and industry experience will create great opportunities for Arvento and the automotive industry,” stated  Özer H?ncal, founding partner, board member and CEO at Arvento

“The added value derived from Sabanc? Holding and Bridgestone will contribute to Arvento in capturing further growth and reaching its targets faster,” H?ncal concluded.