Michelin wins consumer accolades in Europe, US by wide margins

London - Michelin branded tyres are the consumers' choice, according to two new surveys on opposite sides of the Atlantic.

In Europe, Michelin won by wide margins the 2007 Frost & Sullivan Customer Choice Award for Brand Offering in the categories of “safe and durable tyres” and “best overall tyre brand” in Europe.

In a press release, Frost & Sullivan said, "Respondents also identified Michelin tyres as being the most durable among competing offerings across Europe. Indeed, the company was ranked as the number one tyre brand in each of the three award categories under review in Frost & Sullivan's survey - safety, durability and overall excellence - and consistently emerged as the preferred choice across the five national markets and out of the twenty different tyre brands analysed, even superseding the stature of national brands on their home turf.

The Frost & Sullivan Customer Choice Award for brand offering safe and durable tyres and best overall tyre brand in Europe is based on consumer perceptions. Frost & Sullivan has identified industry participants that excel in offering consumers safe and durable tyres and are perceived by consumers to be the best overall tyre brand.

In the US, Michelin claimed another clean sweep as the tyre maker was ranked highest in customer satisfaction in every segment of the prestigious J.D. Power and Associates 2007 Original Equipment Tire Customer Satisfaction Study.

Michelin topped the rankings in the luxury/sport, pick-up/full-size van, mass market/non- luxury and SUV vehicle based tyre segments in the J.D. Power and Associates 2007 Original Equipment Tire Customer Satisfaction Study released yesterday. Furthermore, the 2007 study marks the fourth consecutive time Michelin ranks highest in the luxury sport and SUV segments, and the third consecutive time within the pickup/full-size van segment.

J D Power said, "The study finds that experiencing even one problem with their tyres can have a considerable impact on customer satisfaction. Customers who experience a tyre problem in the first 12 months of ownership provide satisfaction scores that are 112 points lower (on a 1000-point index scale) than do customers who say they did not experience any problems. Slow leaks, vehicle pulls left/right and road hazards/puncture are the most frequent customer-reported problems."

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Press release from Frost & Sullivan on European brand image

Press release from J D Power