Double Coin , CMA aim for new brand positioning in US
ERJ staff report (DS)
Monrovia, California -- CMA LLC and Double Coin tyres have said they intend to change the position of their brands in North America and elsewhere. Part of this is a new logo and new tagline.
“The new CMA logo will match our business target of a progressive, modern corporation†CMA's President, Mike Yang, said. “CMA's business has changed since its formation as an organisation in 1997. This new logo represents our growth and future direction.â€
The company also revealed a new tagline: The smart money is on Double Coin."
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
Press release from CMA
New website for US business of Double Coin
This article is only available to subscribers - subscribe today
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
- Every issue of European Rubber Journal (6 issues) including Special Reports & Maps.
- Unlimited access to ERJ articles online
- Daily email newsletter – the latest news direct to your inbox
- Access to the ERJ online archive