4 Jan 2011
ERJ staff report (AN)
Detroit, Michigan -- When gasoline prices blew past $3 a gallon last week, the highest level in 26 months, it was tough news for consumers but a marketing boost for automakers trying to sell pricey new technology needed to meet tougher fuel economy rules that took effect in the United States from 1 Jan.
The new era will raise fleet fuel economy standards, in annual steps, to 35.5 mpg for 2016 models, a 30 percent rise from the 27.3 mpg of the 2011 model year.
The first step is a total fleet average of 30.1 mpg for 2012 models, which officially can go on sale this week. Automakers already are accelerating their use of costly lightweight materials and advanced powertrains on the way to 2016.
The latest data from the National Highway Traffic Safety Administration for the 2010 model year show that some companies -- including Toyota, Honda, Hyundai-Kia and Mazda -- are at or above the 2012 standard and are well positioned with their product mix.
From Automotive News (A Crain publication)
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