Bond Intl launches Admiral brand in Asia

ERJ staff report (DS)

Simgapore - UK-based tyre wholesaler Bond International has used Tyrexpo Asia 2011 to launch a new company, Admiral (Asia) Ltd.

The new venture will operate from Singapore and is based on the

exclusive Admiral passenger car tyre brand that has been sold

successfully by Bond in the UK for the last six years.

The range launched at the show consists of 74 summer tyres covering 13

to 20 inch wheel sizes, with Z-rated choices for the 17 to 20 inch

options. There is also a 30-strong winter tyre range covering 14 to 17

inch, T and H rated products.

“We are using Tyrexpo Asia to launch our new company, Admiral Asia, to

new distributors in the region and further afield,” confirmed Bond

International managing director Reg Bond. “Admiral has been a very

successful range for us in the UK and we think it will prove to be

just as popular in this part of the world,” he added.

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