Pirelli announces €30m expansion plan in Mexico

Milan, Italy – Pirelli has finalised plans to expand its tire production plant in Silao, Guanajuato, Mexico, with the aim to raise capacity from 6.6 million units per year to 7.2 million units.

The Italian tire maker announced the $36 million (€30 million) investment during a recent visit by Diego Sinhue Rodríguez Vallejo, the governor of Guanajuato, to its headquarters in Milan.

“Mexico is a strategic area for Pirelli for all its activities in North and Central America,” said Marco Tronchetti Provera, executive vice chairman and CEO of Pirelli in a 1 Sept statement. 

The visit of governor Rodrìguez Vallejo, he added, is “a testament to the close ties between the company and the state of Guanajuato.”

According to Pirelli, the investment is part of its industrial plan and will support growth in North America. 

Inaugurated in 2012, the Silao plant manufactures high performance and ultra high performance tires, currently dedicated to to the local market and North America.

The plant currently employs over 2,700 employees and is claimed to meet the “highest eco safety performance” standards in terms of production.

The site, according to Pireli, taps sustainable technologies for the reduction of water and energy consumption and the recycling of process waste.