Goodyear SoundComfort wins consumer accolade

Diegem, Belgium – Goodyear’s tire noise reduction technology, SoundComfort, has been voted product of the year 2019 by consumers in Belgium and the Netherlands, the tire maker announced 4 Feb.

The survey was carried out by market and consumer research company Nielsen and was participated by 5000 respondents.

SoundComfort technology involves adding an open-cell polyurethane foam element to the inner surface of the tire to reduce air vibrations.

The company says it cuts noise by half – up to 4 decibels – resulting in a noticeably quieter journey within the car.

The foam is sufficiently light to have no impact on fuel consumption. It also has no effect on speed.