Pirelli 'pit stop challenge' scores a hit at Kwik-Fit conference

ERJ staff report (BC)

Burton upon Trent, UK – A Pirelli-equipped Williams Formula One car was a popular attraction at this year’s Kwik-Fit UK annual conference. More than 1000 employees of automotive parts, repair and replacement specialist played a “pit stop challenge” simulation game to win Pirelli F1 merchandise and clothing.

Roger Griggs, communications director at Kwik-Fit, said: “With a very packed schedule, our exhibitor partners have to work hard to grab people’s attention. Pirelli’s F1 simulator provided great interest and entertainment throughout the day and certainly got everyone’s adrenalin pumping. Meanwhile, the Pirelli team provided very useful updates on their product line-up.”