That's the assessment of Erik Seidel, president, consumer replacement tire sales, US & Canada, who has been responsible for readying TireConnect for the nationwide rollout in the US.
Bridgestone bought Canadian software developer TireConnect Systems in November 2015 as a first step toward establishing an online tire-buying platform for its dealer network.
There already are more than 2,000 points of sale in the US and Canada using TireConnect, Bridgestone said.
"We feel we're outpacing the marketplace in terms of search and convert," Seidel told Tire Business, noting that TireConnect should be viewed as a tool for generating new business.
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