Munich, Germany – Pirelli has inaugurated PZero World store in Munich following on from last year’s opening of the first flagship sales space in Los Angeles, the company announced 29 Sept.
The Germany city, noted Pirelli, is home to a number of the world’s most important car makers, for which it supplies both OE and replacement tires. The unit is focused particularly on “prestige and premium” tires.
Covering about 1,000 square metres, PZero World “is a unique combination of high end products, on the one hand, and quality service, on the other,” claimed Michael Wendt, CEO Pirelli Germany.
PZero World is part of a network of circa 12,500 points of sale, which are expected to grow to circa 17,000 by 2020, largely througyh franchising and affiliation.
