Milan, Italy – Pirelli is to produce a tire with a sidewall sporting the colours of the Italian flag, the tire maker has announced.
The limited edition ‘Tricolore’ tire is intended for use on Italian diplomatic cars in France, Germany, the UK, Switzerland, Japan, China, Russia, the US, the UAE and Saudi Arabia.
A Maserati Quattroporte running on green, white and red P Zero tires was shown 27 July by Marco Tronchetti Provera, CEO and vice chairman of Pirelli, in the presence of Italian foreign minister Angelino Alfano,
The unveiling took place after the final session of the four-day ambassadors’ conference at Pirelli’s HangarBicocca, a space dedicated to contemporary art.
The occasion marked the symbolic handover of the first set of Pirelli ‘Tricolore’ tyres to the Italian diplomatic corps.
“They represent the final frontier of the ‘perfect fit’ strategy, followed by Pirelli to [meet] the increasing requirement for personalisation: both from car constructors as well as everyday drivers,” said the company.