Bridgestone ups tire prices in Japan

Tokyo - Bridgestone Corp. has announced price rises for all its tires in Japan, due to a rise in the cost of materials, including natural and synthetic rubber.

The price rises range between 6-10% depending on the type of tire, and will be effective from 1 June for summer tires and 1 Sept for winter tires.

The company said it had been “working on absorbing impacts of rising tire material prices through productivity improvements, cost reductions, and other measures.”

However, absorbing the impact through these efforts alone was “difficult”, added Bridgestone’s 28 March announcement.