Chem-Trend establishes Romania subsidiary

Howell, Michigan – Speciality chemicals company Chem-Trend has acquired the release agent business of Rubio Trading & Consulting SRL, its long-time partner in Romania.

As part of a planned growth strategy in eastern Europe, Chem-Trend Romania SRL has been established through the acquisition, Chem-Trend announced 21 March.

The new business “will continue to support the local market in polyurethane and rubber moulding, thermoplastics processing and die casting,” the chemicals company said.

Moreover, it added, the new company will expand in the future to support the tire manufacturing market as well.

“I am very pleased to be involved in the start of Chem-Trend Romania. Our existing sales structure is now backed by the in-depth technical and operational resources of the global Chem-Trend organisation,” said Ciprian Cristea, a former Rubio owner who will continue to work with Chem-Trend.

“Romania continues to attract a high level of foreign investment,” said president and CEO Devanir Moraes, Chem-Trend.

Moraes added that the establishment of Chem-Trend Romania would mean better service to local and regional customers.

(Illustrative image: source CPI)