Tire Cologne: Interview with event executive Katharina Hamma

5 Aug 2016

Hamma: The industry wanted a change, needs to keep developing, and Koelnmesse can meet these requirements. Every industry requires perspectives on how the future direction and potential for further growth can be developed and realised. We will retain the positives of the previous event and also bring new strengths [through] increased international orientation and the incorporation of new target groups. Much of this has been neglected in the past.