Bridgestone will be introducing its “game-changing” A-rated DriveGuard runflats, which are designed to sustain “virtually all types of tire damage and can be fitted to most cars with tire pressure monitoring systems (TPMS)”.
Also in the extended mobility field, Chinese tire-maker Maxxis has joined the aftermarket runflat race with its M36+ tire, which has been available in China for the last two years.
And, South Korean Hankook is showcasing its Sealguard and sound absorber technologies this year, in what it describes as a response to market demand for quality and affordability.
In the retreading segment, VMI, Marangoni, Galgo Pre Q, Elgi Rubber and Matteuzzi are on the list of exhibitors this May.
From the machinery sector, major Dutch player VMI will introduce the automatic pre-cured tread applicator Retrax builder at the show.
The latest Retrax machine version features a single-machine layout combining cushion gum extruder, automatic tread applicator and automatic stitcher form.
Automatic alignment of the tread on the casing and the automatic and balanced stretching provide a matching splice and high quality, says VMI.
Elsewhere, China-headquartered TPMS aftermarket supplier, Hamaton, is introducing its OE-R sensors, which are direct replacements of OE sensors. Hamaton says it has identified the most widely-used OE sensors, and now offers a selection of programmed replacements.
Wholesalers including Interpneu, Heuver, Deldo and Inter-Sprint, will be joined at Reifen by major wheel rim manufacturers, garage equipment suppliers, specialists for retreading and tire dealers.
Despite the expected high turnout and the technology fanfare, organisers of the event are convinced that time has come to change the “classical tire fair” model.