Essen, Germany – Tire trade show Reifen is quitting its established base in Essen to co-locate with the Automechanika automotive after-market fair in Frankfurt from 2018, MesseEssen announced 24 March.
MesseEssen’s decision avoids a head-on clash between its biennial Reifen show and the new Tire Cologne expo – both scheduled to take place 29 May – 1 June, in 2018.
The rival show was launched by German tire and rubber trade association the BRV. This followed a falling-out between the BRV and the organisers of Reifen, which the association had previously supported.
BRV, which had up to now been sponsoring Reifen, told ERJ that one of the reasons it withdrew its 30-year support for Reifen was the Essen exhibition grounds.
“Our contract with the Essen Trade Fair ends in 2016 and we have decided not to renew the contract... The exhibition centre in Essen urgently needs renovation, but the go-ahead for this was declined by a local referendum in January last year,” BRV said in a written statement.
Since then, local authorities in Essen have agreed to invest in a major renovation of the exhibition centre.
The relocation of Reifen builds on an existing cooperation, started in 2014, between MesseEssen and MesseFrankfurt, organiser of Automechanika - scheduled to take place 11-15 Sept in 2018.
For its last staging, in 2014, Reifen attracted 670 exhibitors from 45 countries as well as around 20,000 visitors from 130 countries. The event was first staged back in 1960.
The ERJ Future Tire Conference will, this year, take place alongside the Reifen 2016 and co-located RubberTech Europe expos in Essen, 24-27 May.
Automechanika 2016 is scheduled for Sept. 13-17 in Frankfurt.
“The model of the classical tire fair has functioned excellently in Essen over many decades, and we will set standards in 2016, too,” said Frank Mertz, sales division manager at Messe Essen. “However, we will then take the next step together with Messe Frankfurt and open up new subject fields and target groups for the tire sector.”
Detlef Braun, member of the executive board of Messe Frankfurt, said Reifen will supplement Automechanika’s auto aftermarket portfolio “in an ideal way. We are offering the industry common dates and, for the trade and the garage sector, are bundling all the know-how and services in one place.”
Braun noted that Automechanika already has an “Accessories & Customizing” category, which includes wheels and rims.
The new partners said visitors to Reifen under the new arrangement will be able to obtain comprehensive information about vehicle service in just one place in addition to their classical business.
This change will address the needs of the tire retail trade, organisers said, which is “in a state of upheaval,” with declining revenues.
Reifen, RuberTech, Future Tire 2016
The biennial Reifen tire show is set to take place on 24-27 May in Essen, Germany, where the organisers expect to have more than 20,000 visitors and over 650 exhibitors.
This year, Reifen will cover the “entire value added chain” of the tire sector, from the stage before production, through to manufacturing and trading, all the way to retreading and recycling, explains show project manager Annegret Apple.
Among the top exhibitors, according to Apple, are the 20 largest tire manufacturers as well as well-know accessory brands such as Ronal, BBS and Momo.
In the retreading segment, VMI, Galgo Pre Q, B & J Rocket Sales AG, Elgi Rubber and Matteuzzi are on the list of top exhibitors this May.