Frankfurt, Germany – Hankook Tire has launched a new tire brand Laufenn on the European market during the Frankfort motor show (Internationale Automobil Ausstellung - IAA), currently underway in the German city.
Hankook gains Audi fitment, launches new brand
“It [Laufenn] will grow as a sustainable brand of our company with our strategic efforts to meet the diverse needs of consumers in this market, said Ho-Youl Pae, Head of Hankook Tire Europe.
He added that Hankook intended to invest in the brand and make it a market player in Europe.
Hankook also announced on 15 Sept. that its high performance tire Ventus S1 evo2 will be fitted on a new generation of the Audi A4 and A4 Avant, the company announced on 15 Sept.
The tire-maker said that the tire will be available in sizes 225/50R17Y, partially also as extra load (XL) version, as well as 245/40R18Y (XL) and 245/35R19Y (XL).
The fitment follows Hankook’s fitting on Audi TT and TTS.