Tokyo ‒ English Premier League champions Chelsea Football Club has unveiled a new jersey bearing a logo of Yokohama Rubber Co. Ltd, its new principal shirt sponsor.
The home uniform, manufactured by Adidas, bears the 'Yokohama Tyres' logo across the chest. It will be worn by the players for the first time at a friendly match between Chelsea and US club New York Red Bulls on 22 July.
The uniform will make its UK debut on 2 Aug at Wembley Stadium when Chelsea takes on Arsenal in the FA Community Shield match pitting the reigning Premier League champions against the current FA Cup holders.
In February, Yokohama Rubber and Chelsea FC in February this year thus entered into a five-year partnership commencing with the start of the 2015‒16 season.
Yokohama Rubber said the sponsorship is pat of its plans to raise global awareness of its tire brand and that it was "eager to partner with the Chelsea FC, another world-class organisation with a worldwide fan base."