ERJ staff report (PR)
Essen, Germany – Chinese tire manufacturers still have to overcome issues relating to product quality and consumer perception if they are to make significant inroads into markets in Europe, according to Peter Huelzer of the BRV (Bundesverband Reifenhandel und Vulkaniseur-Handwerk eV).
In Germany, the market share of Chinese-made share is below fivepercent, due in part to quality issues in the past, the German tire and rubber industry association manager said at the Reifen trade show, 27-30 May in Essen.
“In the EU, legislation sets out basic requirements for rigidity, strength [and performance], which Chinese tires must meet,” said Drechsler. “If Chinese companies manage to meet the quality requirements, they will gain position in the market. But that remains to be seen,” he stated.