Essen essential to Maxxis' European expansion

ERJ staff report (TP)

Essen, Germany – Maxxis says it will head to the trade fair Reifen Essen 2014 next week as part of its growth strategy in Europe.

An unnamed Maxxis’ international sales manager said: “Essen is at the centre of our ongoing European expansion strategy. We’re focusing very heavily on finalising the discussions that are already underway with distributors across Europe, and also opening dialogue with potential new partners.”

“Leading innovators” from the firm’s R&D department will also be present, and will showcase Maxxis’ latest new tire, the Energtra MEco3.

Reifen Essen will take place in Essen, Germany from 27 to 30 May.

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Press release from Maxxis