Yokohama Rubber to exhibit at 2014 Geneva Motor Show

ERJ staff report (TP)

Tokyo - Yokohama Rubber Co., Ltd., announced yesterday (20 February) that it will participate in the 84th Geneva International Motor Show to be held 4-16 March.

The company’s exhibit will highlight its tires’ performance, with a focus on the "ADVAN" global flagship brand and the fuel-efficient "BluEarth" brand. Yokohama’s booth will also display the "AERO-Y" electric vehicle (EV) concept car and introduce the company’s cutting-edge technologies that will contribute to development of the next generation of motorisation.

Featured "ADVAN" tires will emphasise the brand’s performance. In addition to the "ADVAN Sport V105”, which has been adopted as original equipment on several high-performance premium vehicles, and the street sports tire "ADVAN NEOVA AD08R," the booth will introduce visitors to the new size "ADVAN" racing tires being supplied to the FIA World Touring Car Championship (WTCC), which is being run under new technical regulations from 2014.

The booth will also feature a number of other Yokohama brands. These will include the eco-friendly "BluEarth" lineup, "BluEarth AE-01"; the "GEOLANDAR SUV" tire, which employs "BluEarth" technology to raise the fuel efficiency of SUV tires; and such winter tires as "W*drive", designed to meet winter conditions across the European continent, and the "iceGUARD" brand’s studless and studable tires targeted at drivers in Northern Europe and Russia. Visitors will also be introduced to Yokohama’s proprietary designed wheels, including the "ADVAN Racing RGIII", "ADVAN Racing RS-DF", and "ADVAN Racing RSII".

The "AERO-Y" EV concept car brings together a wide range of the latest technologies developed by various units of Yokohama Rubber. These include "fin tires" that are designed to reduce the vehicle’s air drag by controlling the airflow in the wheel well, an ultra-lightweight yet high-strength body created from material developed by Yokohama Rubber for use in aircraft components, and an adhesive technology that stems from the development of HAMATITE adhesives and enables the creation of composites from hard-to-bond dissimilar materials.

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Press release from Yokohama Rubber