Pirelli confirms partnership with Peugeot Italia for 2014

ERJ staff report (TP)

Milan, Italy − Having recently secured a record fifth manufacturers championship with Peugeot Italia on the Italian Rally Championship, the Italian tire firm will equip the French constructor once more in 2014, reported PaddockTalk.

The agreement extends the enduring collaboration into a new era from next year onwards, as multiple champion Paolo Andreucci takes the wheel of the all-new Peugeot 208 T16 R5 car, equipped with the latest generation of Pirelli's rally tires.

Peugeot Italia's Eugenio Franzetti said: "We are proud and pleased to continue our partnership with Pirelli for the sixth consecutive year. It's proved to be a winning combination, with a fantastic development team and rally team. Next year will be the debut season for the 205 T16, and together with Paolo Andreucci, Pirelli and the Racing Lions team, we will shortly be embarking on an intensive test programme. We're confident that as always Pirelli will supply us with competitive and reliable tires. Our common objective will be to ensure that the 208 T16 is a winning package and a benchmark in the world of rallying."

Pirelli has established itself as the dominant force on the Italian Rally Championship – a series that traditionally runs with open competition among a variety of well-known tire manufacturers – on rallies that include both asphalt and gravel surfaces, in hot and cold conditions.

The new generation R5 cars have performance that is close to the World Rally Cars seen on the World Rally Championship, which Pirelli will also supply next year. This places extreme demands on the tires, which have to work effectively in an extremely wide range of road and weather conditions. The lessons learned from rallying have an important effect on road car products: the low profile tire, for example, was first developed by Pirelli as a concept for the Lancia Stratos rally car in the 1970s.

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