ERJ staff report (PRW)
Gurgaon, India – Apollo Tyres, the Indian-owned tire manufacturer, announced yesterday (21 August) a three-year sponsorship deal with Manchester United football club, reports PRW (Plastics & Rubber Weekly) magazine.
The tire maker, India’s largest and one of the biggest such manufacturers in the world, said it would use its high-profile partnership with the current Premier League champions “to raise awareness of its brand among potential customers, business partners and consumer audiences around the world”.
As well as promoting its products Apollo chairman Onkar Kanwar said a key element of the partnership would be a joint community commitment to encourage young people to ‘go the distance’ and seek a higher level of excellence in building sporting skills and developing healthy lifestyles.
Apollo will build football pitches made from recycled rubber in local communities across the UK and India, he said.
Manchester United Group managing director Richard Arnold said: “Apollo Tires is a leading player in the tire industry and its rate of growth and development into new territories made it an attractive partner for the club.
“With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a captive audience.”
Coinciding with the partnership launch Manchester United players including Ryan Giggs and Rio Ferdinand took a coaching session with a group of youngsters at the club's Carrington training ground.
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