Falken boosts UK tyre market support

ERJ staff report (LMH)

Offenbach, Germany - Falken, a brand of Japan's Sumitomo Rubber Industries, is continuing to expand its European operations with the appointment of Matthew Smith to lead its activities in the UK and Ireland, effective 10 Sept.

With over 15 years' experience working in the UK tyre industry, most recently at Kumho where he was sales director, Smith is tasked with building sales of Falken's fresh tyre range that includes five new launches since the start of the year.

“I am delighted to be joining Falken at this exciting time. As a strong and established brand, it has the potential to achieve even greater growth here in the UK and Ireland,” Smith commented.

Smith is looking forward to working with Falken's distributors, providing the technical and commercial support to be able to sell its range that stretches from its flagship Azenis FK453 and off-road WildPeak right through the energy efficient ZIEX 914 and to the classic Sincera tyre. One of Smith's first jobs will be the successful roll out of the recently announced HS449 Eurowinter tyre, offered for the first time in the UK this year.

“As we grow our business in the UK, Matthew's experience and knowledge of the UK tyre market will provide crucial support to distributors keen to benefit from the consumer demand for efficient and cost effective tyres from brands they can trust,” said Isamu Ishida, managing director of Falken Tyre Europe.

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Website of Falken Tyres