ERJ staff report (LMH)
Monaco - South Korean tyre maker Hankook said it has officially started its new partnership with UEFA Europa League representatives for the upcoming seasons 2012/13 - 2014/15.
A ceremony took place prior to the official 2012/13 UEFA Europa League Group Stage draw at the Monegasque Grimaldi Forum in Monaco, 31 Aug.
As a part of the sponsorship, Hankook will benefit from extensive brand exposure such as perimeter board advertising in stadiums, media backdrops during flash interviews as well as during the official UEFA Europa League press conferences.
â€œWe are excited about our new partnership with the UEFA Europa League. Football sponsorships represent an integral component of our European marketing strategy. Both Hankook and the UEFA Europa League stand out because of their passion for excellence and enthusiasm for their 'sports',â€ explained Hee-Se Ahn, Vice President Marketing Hankook Tire Europe.
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News release from Hankook