Apollo Tyres becomes a member of TyreSafe

ERJ staff report (LMH)

Colchester, UK -- Apollo Tyres has joined UK tyre safety organisation TyreSafe, which aims to educate and promote awareness of the dangers associated with defective or illegal tyres.

"TyreSafe continues to grow from strength to strength. However, more than the number of members, it's the high level of involvement and participation from these members that's important for us,” commented TyreSafe chairman Stuart Jackson in a 31 Aug news release.

“Since Apollo has been actively engaged in safe drive initiatives -- promoting safety on the roads in the Asian region, their association with TyreSafe would result in both organisations using each other's expertise towards the cause of safety on the roads in the UK."

Stuart Jackson, the current chairman of TyreSafe is also Apollo Tyres Ltd's country manager for the UK.

Since its inception in 2006, TyreSafe's activities have helped reduce the number of people killed or seriously injured in tyre related incidents by 38 per cent, the organisation claims.

"At Apollo, we have been working on tyre-related customer safety initiatives for many years now and given TyreSafe's success in the UK, it is an ideal partner to learn from and take our own safety initiatives to the next level, to the multiple markets we are present in, which does not have organisations like TyreSafe," stated Rob Oudshoorn, CEO, European Operations, Apollo Tyres Ltd.

Apollo Tyres has been working on road safety, through the Safe Drive initiative since 2002, for both passenger and commercial vehicle customers. Last year, Apollo Tyres conducted more than 50 Safe Drive camps across the Asian region on highways and fuel stations for passenger vehicle customers; and, a similar number of camps were conducted in corporates and residential locations.

The Safe Drive campaign from Apollo Tyres has been recognised and awarded by the International Institute of Road Traffic Education, UK, and is regularly undertaken in India, United Arab Emirates, Iran, Turkmenistan, Bangladesh and Sri Lanka.

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Press release from TyreSafe