Yokohama Rubber supports ecological preservation in China

ERJ staff report (TB)

Tokyo - The Yokohama Rubber Co. Ltd's Chinese holding company commenced in July a project to support education tied to ecological protection in Heyuan, an ethnic minority village in the Laojun Mountain Nature Reserve in Lijiang, Yunnan Province.

Yokohama said the project is part of the company's "primeval forests and greenery environmental protection” initiative. As a model for sustainable growth and ecological preservation in the Heyuan community, the project will offer educational support to needy families and will help prevent the illegal felling of trees, Yokohama said in a 25 July news release.

The targets of the project are families actively cooperating in ecological protection, who, as a result, see their economic income decline for a period of time due to long cultivation cycles of economic crops. The cost of sending their children to school then becomes a heavy burden, Yokohama said.

Families who will receive the support will be selected at an assembly of the villagers. The project is expected to stop the illegal felling of trees by villagers to supplement their incomes and promote to preserve in turn private forests in Heyuan.

The project for sustainable growth and ecological preservation in the Heyuan community at Laojun Mountain in Lijiang was launched in 2011.

Yokohama Rubber (China) Co., Ltd., was established in Shanghai in November 2005 as Yokohama Rubber's holding company to exercise overall control of its tyre and multiple-business operations in China.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Yokohama