6 Jul 2012
ERJ staff report (DS)
Rovereto, Italy -- Marangoni Tyre Is launching a new advertising campaign for its SUV tyres based around a made in Italy theme.
Marangoni tyres are designed, tested and made at the company's plant in Anagni, near Rome, and on the all-in-one MTM production line, installed at the Rovereto plant
In the company's 2012 campaign a huge, semi-transparent tyre travels across Italy and, being transparent, merges into one with the surrounding landscape. In this first stage, the tyre will travel through four of Italy's best-known locales: the Amalfi Coast, Rome, Tuscany and the Dolomites.
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Press release from Marangoni
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